With the advent of social media, content creation has catapulted to the forefront of the conversation surrounding financial freedom, hustle culture, and being one’s own boss. Content creators have been known to earn six-figure salaries and live lifestyles that may seem like the stuff of dreams.

However, none of that comes without cost. Instagram model and entrepreneur Charlotte Lavish has learned firsthand the ups and downs of spearheading her own business.

Throughout her career in the public eye, Lavish has made it a point to always stay ready for the worst while simultaneously hoping for the best. Lavish continues to grow her platforms and expand her audience daily but recognizes that not every day will foster growth. As the economy braces itself for the next recession, content creators are preparing for potentially turbulent times.

“I think the best way to approach it is to remain consistent because there are people who are still looking out for content at all times,” Lavish says. “I try to make sure that all my content is still updated on all my platforms because if one goes down, then people have another place to go.”